Have you ever stopped to think about how those non-navigation pages on your website—like your privacy policy, terms of service, or even old blog posts—might be affecting your SEO ranking? It’s easy to focus solely on the pages linked directly in your navigation, but these lesser-known pages can play a bigger role than you might expect. Let’s dive into how they could be influencing your site’s overall SEO performance!
What is a Non-Navigation Page?
A non-navigation page, or what some people refer to as a ‘hidden page’, is pretty much any page on your website that isn’t linked directly from your main navigation menu. These pages can still be important to your overall website, even though they’re not the ones visitors usually find right away. Think about things like your “About Us” page, blog posts that aren’t highlighted in your main menu, or even less obvious pages like a privacy policy or terms and conditions. They might not be front and center for your website’s visitors, but they still contribute to your site’s overall structure and can have a big impact on things like SEO and user experience.
Even if a page isn’t part of the main navigation, it can still attract traffic through search engines, social media, or internal links from other pages on your site. That means non-navigation pages have the potential to bring in visitors and help search engines like Google or Bing understand the context and relevance of your content. So while they may seem like less of a priority, they still deserve some attention in your overall website strategy!
How Do Non-Navigation Pages Affect SEO?
The short answer to whether non-navigation pages affect your SEO ranking is yes, but with some caveats. Non-navigation pages can and do still contribute to your overall SEO ranking, as long as they contain relevant content, are properly linked to from other pages on your site, and are indexed by search engines. Essentially, any page with valuable information that users might search for can potentially rank in search results and contribute to your overall SEO performance.
- Content quality matters:
Even if a page isn’t directly accessed through navigation, its content should still be high quality, informative, and optimized for relevant keywords to attract organic traffic.
- Internal linking is crucial:
Make sure other pages on your site link to non-navigation pages to ensure search engines can discover and index them.
- User experience is key:
Consider how users might access these pages and ensure they are easy to navigate to and interact with.
- Examples of non-navigation pages that can contribute to SEO:
- Landing pages focused on specific campaigns
- Product pages with detailed descriptions
- Blog posts with valuable content
- About Us pages with company information
- Landing pages focused on specific campaigns
More Help with SEO
We know SEO can be a tough Technical Element of web design that can be difficult to master. There are many tools, walkthroughs, plugins, and other resources available to help you navigate this tricky area – so many in fact that it can feel overwhelming!
We are here to help you make the difference in your online presence, and would be thrilled to help you achieve your SEO optimization goals! Reach out today!
